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Momentum Blog

What I Learned About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Jul 20, 2017 3:00:00 PM

 

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

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Topics: Social Media, Non-Profits

The Worst Non Profit Marketing Advice

Posted by Hilary Hamblin on Jul 10, 2017 2:34:29 PM
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Topics: Non-Profits

Reach Your Nonprofit Supporters by Using Buyer Personas

Posted by Brandi Torre on Jul 5, 2017 10:34:46 AM

Inbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

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Topics: Non-Profits

Staging Homes for Your Houzz Marketing Strategy

Posted by Telina Johnson on Jun 14, 2017 10:00:00 AM

 

If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy,  social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips:

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Topics: Marketing Ideas, Home Builder Marketing

Why the First Page of Google Isn't Your Only Blogging Goal

Posted by Hilary Hamblin on Jun 6, 2017 9:05:55 AM

With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?

If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.

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Topics: Home Builder Marketing

Effective Facebook Strategy for Medical Clinics

Posted by Hilary Hamblin on May 2, 2017 9:04:00 AM
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Topics: Social Media, Marketing Ideas, Mississippi Business

Houzz project features can happen to you

Posted by Hilary Hamblin on Apr 27, 2017 4:10:57 PM
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Topics: Social Media, Home Builder Marketing

11 Home Improvement Pros to Follow on Houzz

Posted by Hilary Hamblin on Apr 25, 2017 2:21:50 PM

We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating a Dynamic Houzz Profile for Home Improvement Retailers

Posted by Hilary Hamblin on Mar 6, 2017 4:15:44 PM

During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating and measuring your houzz marketing strategy

Posted by Hilary Hamblin on Feb 21, 2017 5:04:04 PM

During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.

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Topics: Home Builder Marketing

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Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

You'll find:

  • Marketing how to's
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  • Inspiration from other non-profits

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