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Momentum Blog

Why the First Page of Google Isn't Your Only Blogging Goal

Posted by Hilary Hamblin on Jun 6, 2017 9:05:55 AM

With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?

If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.

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Topics: Home Builder Marketing

Effective Facebook Strategy for Medical Clinics

Posted by Hilary Hamblin on May 2, 2017 9:04:00 AM
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Topics: Social Media, Marketing Ideas, Mississippi Business

Houzz project features can happen to you

Posted by Hilary Hamblin on Apr 27, 2017 4:10:57 PM
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Topics: Social Media, Home Builder Marketing

11 Home Improvement Pros to Follow on Houzz

Posted by Hilary Hamblin on Apr 25, 2017 2:21:50 PM

We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating a Dynamic Houzz Profile for Home Improvement Retailers

Posted by Hilary Hamblin on Mar 6, 2017 4:15:44 PM

During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating and measuring your houzz marketing strategy

Posted by Hilary Hamblin on Feb 21, 2017 5:04:04 PM

During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.

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Topics: Home Builder Marketing

How Google Analytics Segements Boost Home Improvement Marketing Plans

Posted by Hilary Hamblin on Feb 10, 2017 11:02:58 AM

More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.

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Topics: Mississippi Business, Home Builder Marketing

When and how news aggregation can benefit your nonprofit website

Posted by Hilary Hamblin on Feb 6, 2017 1:29:27 PM
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Topics: Social Media, Marketing Ideas, Non-Profits

Using your current donor data to increase donations and reach goals

Posted by Hilary Hamblin on Jan 23, 2017 11:11:07 AM

Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:

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Topics: Non-Profits

Avoiding cookie cutter content from outside marketing agencies

Posted by Hilary Hamblin on Jan 5, 2017 8:35:00 AM
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Topics: Social Media, Marketing Ideas, Non-Profits