A year ago a family member of mine experienced a medical emergency during a vacation out of state. Their hotel called an ambulance and they spent two days in the hospital. The day following the emergency, their hotel called to inquire about their health and to offer transportation back to the hotel when they were released.
Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.
(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)
In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.
Facebook marketing, like traditional marketing, requires research, a strategy, a definitive goal and consistency to yield results. We’re often asked about how to set up successful Facebook ads. We employ several strategies, depending on the business and their budget. Because most businesses lack the budget of BMW to perform exhaustive market research, we’ve developed a few hacks to help you take advantage of the knowledge your competitors and big brands have paid big money to gain. We’ll use the word competitor to keep our narrative simple, but remember it refers to any company who targets your customers whether they are a direct competitor, a vendor, a company in another state or any other brand of interest to you.
Topics: Social Media Marketing
It’s time for episode #345 of “Pinterest is Changing.” That’s right folks. Just as the spinning of your head slowed from the big changes Facebook has made in the last 7.5 months, another social media player has decided to “evolve” yet again, and that player is none other than the king of virtual pin boards, otherwise known as Pinterest.
Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.
A friend of mine began purchasing coffee from the company that manufactured and sold the coffee maker she uses. After proving herself a loyal customer by purchasing several months in a row, the company began to include her in on special offers and testing groups. They also asked questions such as “if we could detect when you start to run low on your favorite coffee and automatically sent a refill, would that interest you?”
We routinely field questions from our clients and prospects about social media marketing and paid ads. What’s working? How will recent changes at Facebook affect business pages? How much should a business spend on paid ads?
What we don’t hear a lot about is email marketing. In fact, several of our clients have no interest in collecting email addresses of their customers, and we believe that’s a big mistake.
When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.