We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.
During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.
During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.
Topics: Home Builder Marketing
More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.
Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:
A few weeks ago one of our clients discussed a proposed marketing plan with us. One of his major concerns was how his sales department would handle an increase of prospects during their busiest season. Companies across the U.S. echo this company’s concern. How much new business can they handle before they need to hire new staff and can they generate enough new business to justify the increase in staff long term?