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Momentum Blog

I have a video, now what do I do with it?

Posted by Hilary Hamblin on Dec 13, 2018 9:45:00 AM

“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.

“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.

“When we shoot it, where will we put it?” he followed up.

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Topics: Social Media Marketing, SEO, Email Marketing, Non-Profits, Social Media

Our Favorite Holiday Marketing Social Media Campaigns

Posted by Telina Johnson on Dec 10, 2018 9:40:13 AM

What three words strike fear excitement in the hearts of advertising professionals?

Holiday. Marketing. Campaign. 

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Topics: Social Media Marketing, Social Media

How to Rock Instagram During the Holidays

Posted by Telina Johnson on Dec 4, 2018 1:05:07 PM

It’s the most wonderful time of the year to be on Instagram! If you’re an Insta regular, chances are your feed is already becoming filled with Christmas related posts from the friends and business you follow. Now it’s your turn to get in on the action. Take a look at how to make your Instagram ready for the holidays.

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Last Minute Holiday Facebook Ad Strategy

Posted by Hilary Hamblin on Nov 16, 2018 2:37:18 PM


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Topics: Social Media Marketing, Marketing Ideas, Social Media

How do I choose my social media account name?

Posted by Hilary Hamblin on Nov 5, 2018 2:41:16 PM



When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.

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Topics: Social Media Marketing, SEO, Marketing Ideas, Social Media

Help! My Competitor is Using My Company Name in Google Ads!

Posted by Hilary Hamblin on Oct 24, 2018 8:35:00 AM

A friend from BNI, a networking group to which I belong, text me a few weeks ago about helping one of their clients with some digital advertising. We’ll call the client Zoom Medical Clinic. One of Zoom’s competitors, who we’ll call Advantage Health Clinic, was running Google Ads and using Zoom’s name in the headline.

First, Zoom wanted to know how their competitor could run such an ad and second, they wanted to know how they could stop their competitor from running the ad.

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Topics: Marketing Ideas

Why You Should be Using Facebook and Instagram Ads for Your Business

Posted by Telina Johnson on Oct 22, 2018 1:01:00 PM

Facebook and Instagram ads have been on your newsfeed for some time now but even we can admit they’re beginning to lose their appeal and they’re becoming increasingly competitive. But just as newsfeed ads are losing their shine, Facebook and Instagram (who are really one in the same, but that’s another story) are offering a new (and possibly improved) way for advertisers to reach new customers through the Stories feature.

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How to Learn Local Facebook Ads for Free

Posted by Hilary Hamblin on Oct 17, 2018 9:39:00 AM

Last month we taught a Local Facebook Ads Course live here in North Mississippi. We had a great group of participants and had several people approach us about taking the class via a webinar. We’re working on opening that option in future, but for now, we’re sharing some resources we’ve used to learn local Facebook ads best practices, strategies and tactics.

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Topics: Social Media, Marketing Ideas

Donor segmenting expands beyond demographics

Posted by Hilary Hamblin on Oct 15, 2018 8:15:00 AM

As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles takes time, however, something nonprofit CMOs never have enough of. If you were going to launch into donor profile and segmentation research, where would you start?

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Topics: Social Media Marketing, Non-Profits

Instagram for Business 101

Posted by Telina Johnson on Oct 11, 2018 12:37:53 PM

Instagram is quickly becoming a favorite avenue for social media advertising among business owners for good reason. According to Instagram, more than 200 million users visit a business profile daily. Of those users, 60% said they discover new products on the platform.

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Topics: Social Media Marketing, Social Media

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