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Momentum Blog

Patient Referrals vs Physician Referrals For Your Clinic

Posted by Brandi Torre on Aug 17, 2017 7:00:00 AM

Physician referrals may be a specialty medical clinic’s entree, but patient referrals can be a substantial side dish. Establishing referral sources can be tricky. Most specialists rely on physician referrals. But with our ever more media driven world, physicians are skipping the middleman and going directly to the patients themselves.

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Topics: Social Media

What I Didn't Learn About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Aug 10, 2017 7:00:00 AM

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

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Preserving online Privacy: Removing geolocation data from images

Posted by Hilary Hamblin on Aug 7, 2017 10:17:03 AM
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Topics: Social Media, Non-Profits

More than words: 7 Things You Need for High-Ranking Content

Posted by Telina Johnson on Aug 5, 2017 11:36:00 AM

Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.

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Topics: Marketing Ideas, B2B Websites, SEO

Six Common Pitfalls Nonprofits Should Avoid When Blogging

Posted by Brandi Torre on Aug 3, 2017 7:00:00 AM

In the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.

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Topics: Non-Profits

Will It Blow Over or Blow Up? Social Media Management in a crisis

Posted by Hilary Hamblin on Jul 31, 2017 2:44:27 PM

 

Copyright: <a href='https://www.123rf.com/profile_cluckva'>cluckva / 123RF Stock Photo</a>

Negative comments, tweets, and posts on your nonprofit’s social media page can range from ruining your morning to ruining your career. Often the mission of a nonprofit centers around a divisive issue. You’re passionate about providing services to those you help and telling your success stories, but that segment of the population who is just as passionate about opposing you will eventually find you. You can ignore someone’s posts on their own Facebook or Twitter feed, but how you handle the situation when they bring it to your feed says a lot about you and your organization.

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Topics: Non-Profits

What I Learned About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Jul 20, 2017 3:00:00 PM

 

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

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Topics: Social Media, Non-Profits

The Worst Non Profit Marketing Advice

Posted by Hilary Hamblin on Jul 10, 2017 2:34:29 PM
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Topics: Non-Profits

Reach Your Nonprofit Supporters by Using Buyer Personas

Posted by Brandi Torre on Jul 5, 2017 10:34:46 AM

Inbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

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Topics: Non-Profits

Staging Homes for Your Houzz Marketing Strategy

Posted by Telina Johnson on Jun 14, 2017 10:00:00 AM

 

If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy,  social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips:

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Topics: Marketing Ideas, Home Builder Marketing