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Momentum Blog

Brandi Torre

Recent Posts

Patient Referrals vs Physician Referrals For Your Clinic

Posted by Brandi Torre on Aug 17, 2017 7:00:00 AM

Physician referrals may be a specialty medical clinic’s entree, but patient referrals can be a substantial side dish. Establishing referral sources can be tricky. Most specialists rely on physician referrals. But with our ever more media driven world, physicians are skipping the middleman and going directly to the patients themselves.

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Topics: Social Media

What I Didn't Learn About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Aug 10, 2017 7:00:00 AM

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

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Six Common Pitfalls Nonprofits Should Avoid When Blogging

Posted by Brandi Torre on Aug 3, 2017 7:00:00 AM

In the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.

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Topics: Non-Profits

What I Learned About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Jul 20, 2017 3:00:00 PM

 

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

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Topics: Social Media, Non-Profits

Reach Your Nonprofit Supporters by Using Buyer Personas

Posted by Brandi Torre on Jul 5, 2017 10:34:46 AM

Inbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

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Topics: Non-Profits

3 Characteristics of a Good B2B Blog Story

Posted by Brandi Torre on Sep 23, 2016 10:22:16 AM

In the early days of blogging, a blog was basically an online journal. People blogged about having a wedding or losing weight. They used their blogs to track  how far they had come and to contemplate how much further they had to go. Putting the information out on the internet gave these bloggers the support of their followers on their journey.

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Topics: B2B Websites

Is Facebook Dead to Millennials?

Posted by Brandi Torre on Jul 20, 2016 10:30:00 AM

Three years ago, a European study found that teenagers were leaving Facebook for other social sites like Twitter, Instagram, and SnapChat. It was suspected that as older users began setting up accounts, teens sought a platform where they could hang out online with their friends without their parents seeing everything on their feed. This conclusion the led the anthropologist on the research team, Daniel Miller a professor of material culture of University College London to pronounce Facebook as “dead and buried” to the Millennial generation.

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Topics: Non-Profits

How to Give to Your B2B Blogs Wings

Posted by Brandi Torre on Jul 18, 2016 9:46:10 AM

Let’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?

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Topics: B2B

5 Ways Nonprofit Blogs Can Prevent a Social Media Disaster

Posted by Brandi Torre on Jun 22, 2016 11:30:00 AM

When I was working on my English degree at Mississippi State, I quickly learned the importance of editing and multiple drafts. It always perturbed me when my professors would hand me a paper covered in red marks and tell me to try again. But as one professor told me, “Your first draft will always suck.”  You never know how people will respond to what you’ve written until you have someone else read it. It wasn’t until I became a copywriter that I realized how much that statement applied to writing nonprofit blogs.

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Topics: Non-Profits

Why B2B Email Marketing is Like Cupcakes

Posted by Brandi Torre on May 3, 2016 12:42:18 PM

If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.

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Topics: Email Marketing