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Hilary Hamblin

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What Content marketing Analytics Are Actually Important?

Posted by Hilary Hamblin on Dec 17, 2018 10:02:05 AM

The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?

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Topics: Social Media Marketing, Medical Marketing, Marketing Ideas, Social Media

I have a video, now what do I do with it?

Posted by Hilary Hamblin on Dec 13, 2018 9:45:00 AM

“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.

“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.

“When we shoot it, where will we put it?” he followed up.

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Topics: Social Media Marketing, SEO, Email Marketing, Non-Profits, Social Media

Last Minute Holiday Facebook Ad Strategy

Posted by Hilary Hamblin on Nov 16, 2018 2:37:18 PM

 

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Topics: Social Media Marketing, Marketing Ideas, Social Media

How do I choose my social media account name?

Posted by Hilary Hamblin on Nov 5, 2018 2:41:16 PM

 

 

When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.

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Topics: Social Media Marketing, SEO, Marketing Ideas, Social Media

Help! My Competitor is Using My Company Name in Google Ads!

Posted by Hilary Hamblin on Oct 24, 2018 8:35:00 AM

A friend from BNI, a networking group to which I belong, text me a few weeks ago about helping one of their clients with some digital advertising. We’ll call the client Zoom Medical Clinic. One of Zoom’s competitors, who we’ll call Advantage Health Clinic, was running Google Ads and using Zoom’s name in the headline.

First, Zoom wanted to know how their competitor could run such an ad and second, they wanted to know how they could stop their competitor from running the ad.

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Topics: Marketing Ideas

How to Learn Local Facebook Ads for Free

Posted by Hilary Hamblin on Oct 17, 2018 9:39:00 AM

Last month we taught a Local Facebook Ads Course live here in North Mississippi. We had a great group of participants and had several people approach us about taking the class via a webinar. We’re working on opening that option in future, but for now, we’re sharing some resources we’ve used to learn local Facebook ads best practices, strategies and tactics.

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Topics: Social Media, Marketing Ideas

Donor segmenting expands beyond demographics

Posted by Hilary Hamblin on Oct 15, 2018 8:15:00 AM

As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles takes time, however, something nonprofit CMOs never have enough of. If you were going to launch into donor profile and segmentation research, where would you start?

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Topics: Social Media Marketing, Non-Profits

WordStream's Google Ads Mobile Benchmark Report

Posted by Hilary Hamblin on Oct 5, 2018 9:30:00 AM

“How much does it cost to run ads on Google?”

This question ranks just under “how do I rank on the first page of Google?” in terms of the most common questions our clients ask. We lean heavily on our default answer: “it depends”.

WordStream, a digital company which assists businesses and marketing agencies with digital marketing, manages Google AdWords accounts for over 20,000 U.S. businesses. They pulled data from 18 industries and shared that information in an easy to read infographic.

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Topics: SEO, Marketing Ideas, Social Media

Dunkin' Donuts Learns Hard Lesson About ADA Website Requirements

Posted by Hilary Hamblin on Sep 27, 2018 11:38:26 AM

As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)

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Topics: Mississippi Business, Marketing Ideas, SEO, Medical Marketing

Daily vs Lifetime Facebook Ad Budgets

Posted by Hilary Hamblin on Sep 24, 2018 10:43:00 AM

At least once a week we’re asked how much it costs to run a Facebook ad campaign. Nobody really likes our “well, it depends” answer. Unlike traditional media which have a cost per column inch or cost per ad run, Facebook ad costs really depend on how much you want to spend and what you expect for your investment.

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Topics: Social Media, Marketing Ideas, Social Media Marketing

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