Facebook and Instagram ads have been on your newsfeed for some time now but even we can admit they’re beginning to lose their appeal and they’re becoming increasingly competitive. But just as newsfeed ads are losing their shine, Facebook and Instagram (who are really one in the same, but that’s another story) are offering a new (and possibly improved) way for advertisers to reach new customers through the Stories feature.
Instagram is quickly becoming a favorite avenue for social media advertising among business owners for good reason. According to Instagram, more than 200 million users visit a business profile daily. Of those users, 60% said they discover new products on the platform.
(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)
In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.
It’s time for episode #345 of “Pinterest is Changing.” That’s right folks. Just as the spinning of your head slowed from the big changes Facebook has made in the last 7.5 months, another social media player has decided to “evolve” yet again, and that player is none other than the king of virtual pin boards, otherwise known as Pinterest.
Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.
Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess -- appears to be pretty low on the priority list.
Topics: Social Media
With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.