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Momentum Blog

Telina Johnson

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Why Twitter Should Play a Bigger Role in Your 2018 Marketing Strategy

Posted by Telina Johnson on Feb 14, 2018 9:28:01 AM


With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.

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What is Facebook Watch

Posted by Telina Johnson on Feb 7, 2018 9:03:09 AM

 In our recent blog, Facebook Ads and the New Algorithm, we briefly discussed advertising in Facebook Watch. But what exactly is Facebook Watch? How is it different from Facebook Live! or simply posting a pre-recorded video to your wall? Can anyone post videos to Watch? Should you be moving your videos to Watch?

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Topics: Social Media

Facebook Ads and the New Algorithm

Posted by Telina Johnson on Jan 29, 2018 2:16:42 PM

On January 11th, 2018, Mark Zuckerberg announced plans to reset the Facebook algorithm in an effort to make “meaningful social interactions” priority over “relevant content,” which had been the focus of the algorithm in recent years. With friends and family now being prioritized over public content, marketers and business owners are now questioning how the changes will affect paid advertisements.

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Why Houzz Reviews Matter and How to Get Clients to Leave Them

Posted by Telina Johnson on Jan 22, 2018 9:00:00 AM

Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.

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Topics: Marketing Ideas, Home Builder Marketing

Houzz's Most Popular Stories and Your Home Improvement Marketing Strategy

Posted by Telina Johnson on Jan 9, 2018 10:04:10 AM

Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:

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Topics: Marketing Ideas, Home Builder Marketing

Why and How To Use Facebook Live for Your Home Improvement Business

Posted by Telina Johnson on Dec 6, 2017 8:12:55 AM

Why and How You Should Use Facebook Live for Your Home Improvement Business

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Topics: Social Media, Trade Show Ideas, Home Builder Marketing

How Inbound Marketing Supports Your Current Marketing Strategy

Posted by Telina Johnson on Nov 29, 2017 2:06:33 PM

The ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?

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Topics: Social Media, Marketing Ideas, B2B, SEO

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

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Topics: Marketing Ideas, Home Builder Marketing, Medical Marketing, SEO

Promoting Your Blog Through Pinterest Part One: The How-to Basics

Posted by Telina Johnson on Nov 7, 2017 11:38:50 AM

 In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.

That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign. 

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Topics: Social Media, Marketing Ideas, SEO

Content Auditing Part 2: How to Conduct the Audit

Posted by Telina Johnson on Aug 28, 2017 11:02:00 AM

Today, we’re continuing with part two of our three-part series on content auditing. In part one of this series, we defined content auditing and shared why your company needs to perform an audit. In this post, we’re giving you a step-by-step guide on how to conduct a content audit.

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Topics: Marketing Ideas, B2B Websites, SEO

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