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Momentum Blog

Telina Johnson

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The Three Marketing Strategies Loved by Xennials

Posted by Telina Johnson on Aug 13, 2018 10:18:06 AM

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.

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Topics: Marketing Ideas, Social Media Marketing, Xennials

The Xennial Effect

Posted by Telina Johnson on Aug 7, 2018 9:54:45 AM

The Xennial Effect: How this Micro-Generation Affects your Marketing Strategy

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Topics: Marketing Ideas, Xennials

2018 Pinterest Changes

Posted by Telina Johnson on Jul 19, 2018 9:30:00 AM

It’s time for episode #345 of “Pinterest is Changing.” That’s right folks. Just as the spinning of your head slowed from the big changes Facebook has made in the last 7.5 months, another social media player has decided to “evolve” yet again, and that player is none other than the king of virtual pin boards, otherwise known as Pinterest.

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Topics: Social Media, Pinterest, Social Media Marketing

Is Pinterest Dying? Why You Should Think Twice before Killing your Pinterest Marketing Plans

Posted by Telina Johnson on Jun 11, 2018 9:30:00 AM

Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.

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Topics: Social Media, Marketing Ideas

Is Pinterest a Social Network?

Posted by Telina Johnson on May 8, 2018 9:45:50 AM

 

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Topics: Social Media, Marketing Ideas, Mississippi Business

Journalistic Integrity in Digital Content and Marketing

Posted by Telina Johnson on Apr 11, 2018 9:15:00 AM

Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess -- appears to be pretty low on the priority list.

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Topics: Social Media, Marketing Ideas, Mississippi Business

How To Use Twitter In Your 2018 Marketing Strategy

Posted by Telina Johnson on Mar 7, 2018 11:00:00 AM
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Topics: Social Media

Why Twitter Should Play a Bigger Role in Your 2018 Marketing Strategy

Posted by Telina Johnson on Feb 14, 2018 9:28:01 AM

 

With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.

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What is Facebook Watch

Posted by Telina Johnson on Feb 7, 2018 9:03:09 AM

 In our recent blog, Facebook Ads and the New Algorithm, we briefly discussed advertising in Facebook Watch. But what exactly is Facebook Watch? How is it different from Facebook Live! or simply posting a pre-recorded video to your wall? Can anyone post videos to Watch? Should you be moving your videos to Watch?

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Topics: Social Media

Facebook Ads and the New Algorithm

Posted by Telina Johnson on Jan 29, 2018 2:16:42 PM

On January 11th, 2018, Mark Zuckerberg announced plans to reset the Facebook algorithm in an effort to make “meaningful social interactions” priority over “relevant content,” which had been the focus of the algorithm in recent years. With friends and family now being prioritized over public content, marketers and business owners are now questioning how the changes will affect paid advertisements.

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