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Momentum Blog

Staging Homes for Your Houzz Marketing Strategy

Posted by Telina Johnson on Jun 14, 2017 10:00:00 AM

 

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If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy,  social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips:

 

Stage for the Camera

Posting images to social media is one of the most popular and effective contractor advertising ideas. When you are staging a room for photographs, think about camera angles and how your design will appear in a picture. Think about how you will use these images in your contractor marketing plans. The homeowner can rearrange the room how they see fit after the photo shoot is complete.

Clear out the Clutter and Tone Down Personal Style

Have the homeowners clear out any personal clutter in the room before taking staging photos. Personal items like makeup on the bathroom counter or bills lying on the kitchen island are unattractive and can make the room feel cluttered. Be mindful of small details like closing the toilet seat and wiping spots off of mirrors. Remove accessories and decor that emphasizes too much of the owner’s personal style. You want the design to appeal to all buyers, not just those who are attracted to the homeowner’s personal style.

Lighting matters

Factors like the time of day and weather conditions can affect the quality of your photos. Too much sunlight in a room can cast harsh shadows that may dim one area of the room while brightening another. Schedule your photo shoots during a time of indirect sunlight. Cloudy days typically work best, so keep an eye on the weather forecast when you are scheduling your shoots.

Details, Details

Add light accessories to give the space a more personal feel. Work with the homeowner during the staging and try to use some of their own furnishings. A tea kettle placed on top of a stove burner or a set of dishes placed around a dining room table give just enough of a personal touch that potential customers could see your design fitting their remodel vision. You may also consider purchasing or renting neutral accessories like fine china to use just for home stages.

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Smart and Sparse Accessories

Adding too many accessories to a room can overwhelm the viewer and take away from the room’s space and functionality, especially in a kitchen. You want your potential clients to envision themselves cooking in that kitchen, not focusing on the amount of small appliances the current owner uses.

Ask a Professional

If the budget allows it, consider hiring a professional photographer. If hiring a photographer for every shoot isn’t possible, you may also think about taking a photography class or consulting with a professional photographer to learn how to take better photos. 

Create a Dynamic Houzz Profile

Window View

Most rooms will have windows that will be seen in your photos, which is why cleaning up outdoors is just as important as the work you do inside. Remove unsightly debris, trash cans, and anything unattractive that can be seen through the windows. You don’t have to landscape the entire lawn, just make sure the grass is cut and the yard is clean.

Focal Points

Highlight the fanciest features of the remodel in your staging. Take up-close photos of specialty features such as crown molding, open-floor plans, cabinetry and hardware, and high-end appliances and accessories.

There are several ways you can use your staging photos for your home improvement marketing, including on your website and social media pages. Take some shots of the homes before you begin your remodel for before and after pictures; and create albums for each of your projects, as well as an album just for before and after shots. Before and after photos are a key element in marketing for contractors. Use an image design app to create before and after collages for easy sharing on social media sites like Pinterest, Facebook, and Houzz. Your photos can also be used for your website’s blog, as well as for your content pages. Remember, the best way to get photos of your work all over the internet is to use every online avenue available.

One of the newest avenues for advertising for contractors is Houzz. Optimize your Houzz profile with our Houzz Project Blueprint.

 Download Houzz Project Blueprint

Topics: Marketing Ideas, Home Builder Marketing