Instagram is quickly becoming a favorite avenue for social media advertising among business owners for good reason. According to Instagram, more than 200 million users visit a business profile daily. Of those users, 60% said they discover new products on the platform.
“How much does it cost to run ads on Google?”
This question ranks just under “how do I rank on the first page of Google?” in terms of the most common questions our clients ask. We lean heavily on our default answer: “it depends”.
WordStream, a digital company which assists businesses and marketing agencies with digital marketing, manages Google AdWords accounts for over 20,000 U.S. businesses. They pulled data from 18 industries and shared that information in an easy to read infographic.
As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)
At least once a week we’re asked how much it costs to run a Facebook ad campaign. Nobody really likes our “well, it depends” answer. Unlike traditional media which have a cost per column inch or cost per ad run, Facebook ad costs really depend on how much you want to spend and what you expect for your investment.
In 1989, Milli Vanilli fans raised questions about who really sang vocals on the band’s records (yes, they played actual records back then). While most artists lip sync during awards shows and the National Anthem during ball games, the band’s confession of lip syncing during a concert unveiled their deceit and ultimately ruined their career. Fans no longer believed the lead singers to be who they said they were.
Topics: Social Media Marketing
A year ago a family member of mine experienced a medical emergency during a vacation out of state. Their hotel called an ambulance and they spent two days in the hospital. The day following the emergency, their hotel called to inquire about their health and to offer transportation back to the hotel when they were released.
Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.
(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)
In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.
Facebook marketing, like traditional marketing, requires research, a strategy, a definitive goal and consistency to yield results. We’re often asked about how to set up successful Facebook ads. We employ several strategies, depending on the business and their budget. Because most businesses lack the budget of BMW to perform exhaustive market research, we’ve developed a few hacks to help you take advantage of the knowledge your competitors and big brands have paid big money to gain. We’ll use the word competitor to keep our narrative simple, but remember it refers to any company who targets your customers whether they are a direct competitor, a vendor, a company in another state or any other brand of interest to you.
Topics: Social Media Marketing