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Momentum Blog

Managing the Sales Vs Marketing Battle in the New Year

Posted by Hilary Hamblin on Jan 3, 2017 2:55:00 PM

A few weeks ago one of our clients discussed a proposed marketing plan with us. One of his major concerns was how his sales department would handle an increase of prospects during their busiest season. Companies across the U.S. echo this company’s concern. How much new business can they handle before they need to hire new staff and can they generate enough new business to justify the increase in staff long term?

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Topics: Marketing Ideas, B2B, B2B Websites

Website Bounce Rates: Diagnosis and Cures

Posted by Hilary Hamblin on Oct 25, 2016 8:29:00 AM

If you’re talking about the cup holders in your car, stickiness isn’t a good thing. If you’re talking about your website, you’ve probably heard the term used in a more positive manner. Stickiness, when it comes to your website, measures how likely someone is to spend more time on your site. Google Analytics doesn’t have a sticky website metric, but it does measure your bounce rate, which is the opposite of a stickiness factor.

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Topics: Non-Profits, B2B, B2B Websites

Do's and Don'ts of an Instagram Strategy

Posted by Hilary Hamblin on Sep 28, 2016 8:08:00 AM
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Topics: Social Media, Non-Profits, B2B

Calls-to-action: The one step your inbound marketing plan is missing

Posted by Hilary Hamblin on Aug 8, 2016 2:01:37 PM

Storytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to get caught up in the features and benefits of your widget or service, but you can only write about those so many times before your audience is bored or no longer interested. Once may even be too many times for some of the most technical of features of your products. But if you aren’t talking about your products, what are you talking about and how does that even benefit your business?

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Topics: Marketing Ideas, B2B

Launching an Inbound Marketing Relationship With Us: What to Expect

Posted by Hilary Hamblin on Jul 19, 2016 11:35:55 AM
Whether you are hiring a new employee or buying from a new vendor, starting a new relationship can be tricky. In the last eight years Momentum Consulting has been working with growing businesses, we’ve started a lot of new relationships. We’ve found the key to getting it right from the beginning is knowing what to expect as we launch into the deep blue of inbound marketing

Before we ever reach this launching off point, we’re already going to have had a lot of conversations about your business, your goals, your dreams and even, on occasion, the weather. All this information will influence the strategy we work together to create to make sure you reach those goals so you can take advantage of a sunny day at the beach or a weekend skiing without worrying so much about work.

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Topics: Marketing Ideas, Non-Profits, B2B

How to Give to Your B2B Blogs Wings

Posted by Brandi Torre on Jul 18, 2016 9:46:10 AM

Let’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?

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Topics: B2B

Marketing to the Middle Child: Generation X

Posted by Hilary Hamblin on Jun 24, 2016 8:30:00 AM
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Topics: Marketing Ideas, Non-Profits, B2B

Executing Your Marketing Strategy Without Micromanaging

Posted by Hilary Hamblin on Jun 20, 2016 8:30:00 AM

Have you ever been in a meeting where everyone gets all excited about doing something? Maybe it’s about making a change in software or holding a big event. Whatever the “something” is, everyone is excited. Then you leave and a month later you get back together, get excited again but nothing ever gets done. Pretty soon you’re just phoning it in for those pep rallies because you know you’ll never actually see anything happen.

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Topics: Marketing Ideas, B2B, Mississippi Business

Back to the Basics: Managing your Google Maps Listing and Reviews

Posted by Hilary Hamblin on Jun 13, 2016 12:00:00 AM

Last year, our agency was contacted by a medical clinic with some concerns about their online presence, specifically how they appeared on Google. If we’re truly honest with ourselves, we’re all a little obsessed about how we appear on this major search engine. We cannot control some of the ways we appear due to the mysterious algorithm that changes every so often. While we can’t control the algorithms, there are other pieces we can control.

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Topics: Non-Profits, B2B

Where to start with your online reputation management

Posted by Hilary Hamblin on Jun 7, 2016 2:00:01 PM
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Topics: Social Media, Marketing Ideas, B2B