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Momentum Blog

Managing the Sales Vs Marketing Battle in the New Year

Posted by Hilary Hamblin on Jan 3, 2017 2:55:00 PM

A few weeks ago one of our clients discussed a proposed marketing plan with us. One of his major concerns was how his sales department would handle an increase of prospects during their busiest season. Companies across the U.S. echo this company’s concern. How much new business can they handle before they need to hire new staff and can they generate enough new business to justify the increase in staff long term?

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Topics: Marketing Ideas, B2B, B2B Websites

Prospecting for Donors & Your Website

Posted by Hilary Hamblin on Nov 30, 2016 10:27:45 AM

As a kid, the dollar store had a $1 grab bag near the register that my sister and I always begged our mom to buy. (I only wish they looked like the bags in this picture!) The unassuming brown paper bag held unknown treasures, much like your website analytics. Hiding behind all those numbers is a wealth of information, but it really only scratches the surface of what’s available for your organization to identify visitors to your site.

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Topics: Marketing Ideas, Non-Profits, B2B Websites

Website Bounce Rates: Diagnosis and Cures

Posted by Hilary Hamblin on Oct 25, 2016 8:29:00 AM

If you’re talking about the cup holders in your car, stickiness isn’t a good thing. If you’re talking about your website, you’ve probably heard the term used in a more positive manner. Stickiness, when it comes to your website, measures how likely someone is to spend more time on your site. Google Analytics doesn’t have a sticky website metric, but it does measure your bounce rate, which is the opposite of a stickiness factor.

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Topics: Non-Profits, B2B, B2B Websites

3 Characteristics of a Good B2B Blog Story

Posted by Brandi Torre on Sep 23, 2016 10:22:16 AM

In the early days of blogging, a blog was basically an online journal. People blogged about having a wedding or losing weight. They used their blogs to track  how far they had come and to contemplate how much further they had to go. Putting the information out on the internet gave these bloggers the support of their followers on their journey.

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Topics: B2B Websites

What Is Organic Website Traffic and Where Can I Buy Some?

Posted by Hilary Hamblin on Jun 28, 2016 8:30:00 AM
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Topics: Marketing Ideas, Non-Profits, B2B Websites

Marketing vs Sales (or Top of Mind Awareness Vs Actual Sales)

Posted by Hilary Hamblin on Apr 22, 2016 8:25:48 AM

marketing vs sales carrying the load together

 

“I need my phone to be ringing.”

“We need to get the customers into our store.”

“How do I know what we are doing is working?”

Have you ever said this in a staff meeting or a meeting with your marketing department? The real goal of any advertising campaign is to increase business. Agreed? But how do we separate the television commercial that promotes a one-day sale in the hopes of driving people in the door from a digital campaign that gradually works people down the lead generation funnel or builds your online reputation?

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Topics: Email Marketing, Marketing Ideas, B2B, B2B Websites

5 Ways to Get the Most from Your Website Forms

Posted by Hilary Hamblin on Apr 15, 2016 9:00:00 AM
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Topics: Email Marketing, Marketing Ideas, B2B Websites

How to Write a Case Study for Your B2B Company

Posted by Hilary Hamblin on Mar 30, 2016 8:56:04 AM
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Topics: Marketing Ideas, B2B, B2B Websites

Understanding the Top 5 Metrics in Your B2B Social Media

Posted by Hilary Hamblin on Feb 25, 2016 12:24:24 PM

Many B2B companies along with non profit organizations and small businesses start their marketing efforts with social media. Why wouldn’t they? It costs little more than time to set up and update a social media account.

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Topics: Social Media, B2B, B2B Websites

Email Automation vs Autoresponders: The Important Difference

Posted by Hilary Hamblin on Feb 5, 2016 8:30:00 AM

We all tend to stick with what we know. It’s our comfort zone. For our agency, Constant Contact has been a comfort zone. We know how the templates work and what to expect with deliverability. As we continually re-evaluate our clients needs, we’ve realized that while most of our clients benefit from email marketing, some need other services offered in different ways.

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Topics: Email Marketing, B2B, B2B Websites

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Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

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