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Momentum Blog

Are crowdfunding and capital campaigns like oil and vinegar?

Posted by Hilary Hamblin on Aug 28, 2015 8:48:37 AM

The truth about capital campaign fundraising is that 90% of your donations will come from 10% of your donors. To raise hundreds of thousands of dollars or millions of dollars you need a few large donors. These donors typically give after face-to-face contact with board members, volunteers and fundraisers.

If the large percentage of your donations come from a small percentage of people, what role, then, does social media, crowdfunding, blogging, case studies and other inbound marketing strategies play?

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Topics: Non-Profits, Capital Campaigns

23 Questions to Measure Your Non-Profit's Marketing Effectiveness

Posted by Hilary Hamblin on Aug 19, 2015 12:53:49 PM

Non profits & Inbound Marketing Effectiveness 

Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. Somehow you’ve got to turn those numbers into real time dollars or you’re wasting your time.

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Topics: Social Media, Non-Profits, Capital Campaigns

Non Profit Marketing: Using Emojis To Reach Millennials

Posted by Hilary Hamblin on Jul 7, 2015 3:22:16 PM

You texted BFF last week about your boss and just to make sure she understood the situation you included  . Like most other online marketing trends, it starts with the consumer picking up on something and brands testing the waters about ways to use that trend to connect with with consumers. In the last year, more and more brands have been using these images in social media and even inbound marketing campaigns. Before you shoot off a bunch of Tweets with  thrown in, take a minute to think through your use of emojis with your company brand.

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Topics: Marketing Ideas, Non-Profits, Capital Campaigns

Crowdfunding and Capital Campaigns

Posted by Sarah Shields on Jun 30, 2015 10:23:00 AM

These days crowdfunding, the collective effort of large groups of people coming together usually via the internet to support an organization they believe in, and capital campaigns go hand in hand. Crowdfunding has become an industry of its own in the past five years. For example, in 2013, the crowdfunding economy grew over $5.1 billion worldwide. (Don’t get that number confused with the $511 million Jurassic World made a couple of weekends ago.) With websites like GoFundMe, Kickstarter, Indiegogo and Pledgie, crowdfunding for your capital campaign is easier (and more successful) than ever. But how do you begin to make a successful campaign using crowdfunding? As an inbound marketing agency, we’ve got a few tips to provide. Six to be exact.  

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Topics: Marketing Ideas, Capital Campaigns

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