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Momentum Blog

Surviving the Presidential Election with Your Marketing Campaign

Posted by Hilary Hamblin on Oct 14, 2016 12:00:32 PM

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Topics: Social Media, Email Marketing, Marketing Ideas

Why B2B Email Marketing is Like Cupcakes

Posted by Brandi Torre on May 3, 2016 12:42:18 PM

If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.

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Topics: Email Marketing

Are you measuring your Email marketing campaign wrong?

Posted by Hilary Hamblin on Apr 27, 2016 10:55:01 AM
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Topics: Email Marketing, Marketing Ideas, B2B

Marketing vs Sales (or Top of Mind Awareness Vs Actual Sales)

Posted by Hilary Hamblin on Apr 22, 2016 8:25:48 AM

marketing vs sales carrying the load together

 

“I need my phone to be ringing.”

“We need to get the customers into our store.”

“How do I know what we are doing is working?”

Have you ever said this in a staff meeting or a meeting with your marketing department? The real goal of any advertising campaign is to increase business. Agreed? But how do we separate the television commercial that promotes a one-day sale in the hopes of driving people in the door from a digital campaign that gradually works people down the lead generation funnel or builds your online reputation?

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Topics: Email Marketing, Marketing Ideas, B2B, B2B Websites

5 Ways to Get the Most from Your Website Forms

Posted by Hilary Hamblin on Apr 15, 2016 9:00:00 AM
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Topics: Email Marketing, Marketing Ideas, B2B Websites

Why Facebook Events Hasn't Solved Your Event Marketing Problems

Posted by Hilary Hamblin on Apr 7, 2016 1:41:28 PM

Almost every one of the nonprofits with which we work runs multiple events each year. A few of the medical clinics and B2B companies with which we work also run at least one event each year. We’ve also worked with companies who want to host online webinars. What do all these events have in common? They need a way to effectively manage event marketing services like E-mail reminders, registration, attendee management and follow up.

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Topics: Email Marketing, Non-Profits, B2B

Inbound vs. Outbound Marketing: Dispelling Inbound Marketing Myths

Posted by Hilary Hamblin on Mar 2, 2016 12:23:31 PM

Your sales team routinely sends out quotes in the 6 or 7 figure range, and yet your marketing department is banking on giving away content as a strategy for gaining new clients. How does that really work to lure in B2B customers with a free offer and expect them to spend top dollar for your product or service?

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Topics: Email Marketing, Marketing Ideas, B2B

Email Automation vs Autoresponders: The Important Difference

Posted by Hilary Hamblin on Feb 5, 2016 8:30:00 AM

We all tend to stick with what we know. It’s our comfort zone. For our agency, Constant Contact has been a comfort zone. We know how the templates work and what to expect with deliverability. As we continually re-evaluate our clients needs, we’ve realized that while most of our clients benefit from email marketing, some need other services offered in different ways.

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Topics: Email Marketing, B2B, B2B Websites

Guide to Segmenting a B2B Email Marketing List of 10K+ Addresses

Posted by Hilary Hamblin on Jan 25, 2016 9:01:58 AM

“Well, I think the last time I looked we had 15,000 email addresses.”

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Topics: Email Marketing, Marketing Ideas, B2B Websites

5 Videos You Need in Your B2B Emails

Posted by Brandi Torre on Jan 21, 2016 11:00:00 AM

In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking yourself, "What kind of video should I use?"

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Topics: Email Marketing, B2B

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