<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1169898489726966&amp;ev=PageView&amp;noscript=1">

Momentum Blog

Why Houzz Reviews Matter and How to Get Clients to Leave Them

Posted by Telina Johnson on Jan 22, 2018 9:00:00 AM

Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.

Read More

Topics: Home Builder Marketing, Marketing Ideas

Houzz's Most Popular Stories and Your Home Improvement Marketing Strategy

Posted by Telina Johnson on Jan 9, 2018 10:04:10 AM

Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:

Read More

Topics: Home Builder Marketing, Marketing Ideas

Why and How To Use Facebook Live for Your Home Improvement Business

Posted by Telina Johnson on Dec 6, 2017 8:12:55 AM

Why and How You Should Use Facebook Live for Your Home Improvement Business

Read More

Topics: Social Media, Trade Show Ideas, Home Builder Marketing

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM
 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

Read More

Topics: Home Builder Marketing, Marketing Ideas, SEO, Medical Marketing

Staging Homes for Your Houzz Marketing Strategy

Posted by Telina Johnson on Jun 14, 2017 10:00:00 AM

 

If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy,  social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips:

Read More

Topics: Home Builder Marketing, Marketing Ideas

Why the First Page of Google Isn't Your Only Blogging Goal

Posted by Hilary Hamblin on Jun 6, 2017 9:05:55 AM

With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?

If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.

Read More

Topics: Home Builder Marketing

Houzz project features can happen to you

Posted by Hilary Hamblin on Apr 27, 2017 4:10:57 PM

Houzz projects offer you all the space you want to share pictures, descriptions and keywords of your latest project. Beyond your own profile, the site also features feature projects by professionals through its Advice and Stories section. Getting your projects featured doesn’t take a lot of money (in fact, it’s free) but it does take a little planning and work.

Specific editorial guidelines for feature articles can be found on the site. We’re going to break down how you can ensure your projects meet these guidelines and increase your chances of being featured by one of the site's editorial writers. If you're creating a Houzz marketing strategy, you'll want to set having your project selected for a feature as a goal.

Read More

Topics: Home Builder Marketing, Social Media

11 Home Improvement Pros to Follow on Houzz

Posted by Hilary Hamblin on Apr 25, 2017 2:21:50 PM

We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.

Read More

Topics: Marketing Ideas, Home Builder Marketing, Social Media

Creating a Dynamic Houzz Profile for Home Improvement Retailers

Posted by Hilary Hamblin on Mar 6, 2017 4:15:44 PM

During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.

Read More

Topics: Home Builder Marketing, Marketing Ideas, Social Media

Creating and measuring your houzz marketing strategy

Posted by Hilary Hamblin on Feb 21, 2017 5:04:04 PM

During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.

Read More

Topics: Home Builder Marketing

Get website help for your nonprofit organization

Tell Your Story Well

Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

You'll find:

  • Marketing how to's
  • Software Comparisons
  • Inspiration from other non-profits

Subscribe to Email Updates

Recent Posts