Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.
Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:
It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.
If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy, social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips:
With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?
If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.
Topics: Home Builder Marketing
Houzz projects offer you all the space you want to share pictures, descriptions and keywords of your latest project. Beyond your own profile, the site also features feature projects by professionals through its Advice and Stories section. Getting your projects featured doesn’t take a lot of money (in fact, it’s free) but it does take a little planning and work.
Specific editorial guidelines for feature articles can be found on the site. We’re going to break down how you can ensure your projects meet these guidelines and increase your chances of being featured by one of the site's editorial writers. If you're creating a Houzz marketing strategy, you'll want to set having your project selected for a feature as a goal.
We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.
During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.
During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.
Topics: Home Builder Marketing