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Momentum Blog

Houzz project features can happen to you

Posted by Hilary Hamblin on Apr 27, 2017 4:10:57 PM
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Topics: Social Media, Home Builder Marketing

11 Home Improvement Pros to Follow on Houzz

Posted by Hilary Hamblin on Apr 25, 2017 2:21:50 PM

We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating a Dynamic Houzz Profile for Home Improvement Retailers

Posted by Hilary Hamblin on Mar 6, 2017 4:15:44 PM

During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

Creating and measuring your houzz marketing strategy

Posted by Hilary Hamblin on Feb 21, 2017 5:04:04 PM

During an initial meeting with a company in the home improvement industry, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. "What is Houzz?" has been replaced by questions about how to use Houzz for marketing.

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Topics: Home Builder Marketing

How Google Analytics Segements Boost Home Improvement Marketing Plans

Posted by Hilary Hamblin on Feb 10, 2017 11:02:58 AM

More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.

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Topics: Mississippi Business, Home Builder Marketing

7 Quick Tips for Holiday Home Improvement Marketing

Posted by Brandi Torre on Oct 21, 2015 3:00:00 PM

Well, the holidays are almost here. For most industries, these months are the busiest time of the year as people dart around from store to store buying gifts and preparing for their holiday celebrations. For people in the home improvement industry however, the holidays are a time where everything slows down to a snail’s crawl. Although this means that you will have fewer paid jobs coming in over the next few months, it’s also a time where you can take steps to help you bring in future clients by creating your contractor marketing plan for the next year.

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Topics: Home Builder Marketing

What Does Your Inaction Cost Your Company?

Posted by Hilary Hamblin on Sep 22, 2015 11:11:12 AM

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Topics: Marketing Ideas, Mississippi Business, Home Builder Marketing

Pinterest vs. Houzz: Choosing the Best for Your Home Improvement Co.

Posted by Brandi Torre on Sep 14, 2015 8:30:00 PM

Okay. So you’re the owner of a home improvement company seeking to bolster your online image. You know that a presence on social media can keep you in touch with customers and posting pictures of your quality work can establish trust with those customers by making you look like the expert in your field. You also know that both Pinterest and Houzz offer image driven platforms for promoting your work. The question remaining is which platform would be the best for your business? To help answer this question, we have outlined the pros and cons of both platforms based on their ability to connect you with your customers.

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Topics: Social Media, Marketing Ideas, Home Builder Marketing

4 Reasons Home Builder Marketing Plans Should Include Social Media

Posted by Hilary Hamblin on Sep 11, 2015 8:30:00 AM

Don't let fear stop your home builder marketing plans.

Her email sounded panicked. A former employee had posted on a message board what she claimed to be the recipe for their restaurant’s most prized menu item. This one item set them apart, it was the reason many people chose their place over another, similar chain. Although the message board appeared to be somewhat obscure, the fear of this recipe or something even close to it leaking out was very, very real.

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Topics: Social Media, Home Builder Marketing