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Momentum Blog

Last Minute Holiday Facebook Ad Strategy

Posted by Hilary Hamblin on Nov 16, 2018 2:37:18 PM

 

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Topics: Social Media Marketing, Marketing Ideas, Social Media

How do I choose my social media account name?

Posted by Hilary Hamblin on Nov 5, 2018 2:41:16 PM

 

 

When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.

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Topics: Social Media Marketing, SEO, Marketing Ideas, Social Media

Help! My Competitor is Using My Company Name in Google Ads!

Posted by Hilary Hamblin on Oct 24, 2018 8:35:00 AM

A friend from BNI, a networking group to which I belong, text me a few weeks ago about helping one of their clients with some digital advertising. We’ll call the client Zoom Medical Clinic. One of Zoom’s competitors, who we’ll call Advantage Health Clinic, was running Google Ads and using Zoom’s name in the headline.

First, Zoom wanted to know how their competitor could run such an ad and second, they wanted to know how they could stop their competitor from running the ad.

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Topics: Marketing Ideas

How to Learn Local Facebook Ads for Free

Posted by Hilary Hamblin on Oct 17, 2018 9:39:00 AM

Last month we taught a Local Facebook Ads Course live here in North Mississippi. We had a great group of participants and had several people approach us about taking the class via a webinar. We’re working on opening that option in future, but for now, we’re sharing some resources we’ve used to learn local Facebook ads best practices, strategies and tactics.

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Topics: Social Media, Marketing Ideas

WordStream's Google Ads Mobile Benchmark Report

Posted by Hilary Hamblin on Oct 5, 2018 9:30:00 AM

“How much does it cost to run ads on Google?”

This question ranks just under “how do I rank on the first page of Google?” in terms of the most common questions our clients ask. We lean heavily on our default answer: “it depends”.

WordStream, a digital company which assists businesses and marketing agencies with digital marketing, manages Google AdWords accounts for over 20,000 U.S. businesses. They pulled data from 18 industries and shared that information in an easy to read infographic.

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Topics: SEO, Marketing Ideas, Social Media

Dunkin' Donuts Learns Hard Lesson About ADA Website Requirements

Posted by Hilary Hamblin on Sep 27, 2018 11:38:26 AM

As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)

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Topics: Mississippi Business, Marketing Ideas, SEO, Medical Marketing

Daily vs Lifetime Facebook Ad Budgets

Posted by Hilary Hamblin on Sep 24, 2018 10:43:00 AM

At least once a week we’re asked how much it costs to run a Facebook ad campaign. Nobody really likes our “well, it depends” answer. Unlike traditional media which have a cost per column inch or cost per ad run, Facebook ad costs really depend on how much you want to spend and what you expect for your investment.

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Topics: Social Media, Marketing Ideas, Social Media Marketing

The Three Marketing Strategies Loved by Xennials

Posted by Telina Johnson on Aug 13, 2018 10:18:06 AM

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.

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Topics: Xennials, Marketing Ideas, Social Media Marketing

The Xennial Effect

Posted by Telina Johnson on Aug 7, 2018 9:54:45 AM

The Xennial Effect: How this Micro-Generation Affects your Marketing Strategy

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Topics: Marketing Ideas, Xennials

Customer Proves No Amount of Advertising Conceals Bad Service

Posted by Hilary Hamblin on Jul 16, 2018 10:03:39 AM

 

 

Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

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Topics: Medical Marketing, Marketing Ideas, Social Media

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