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Momentum Blog

The Three Marketing Strategies Loved by Xennials

Posted by Telina Johnson on Aug 13, 2018 10:18:06 AM

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.

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Topics: Marketing Ideas, Social Media Marketing, Xennials

The Xennial Effect

Posted by Telina Johnson on Aug 7, 2018 9:54:45 AM

The Xennial Effect: How this Micro-Generation Affects your Marketing Strategy

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Topics: Marketing Ideas, Xennials

Customer Proves No Amount of Advertising Conceals Bad Service

Posted by Hilary Hamblin on Jul 16, 2018 10:03:39 AM



Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

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Topics: Social Media, Marketing Ideas, Medical Marketing

Proximity Marketing, IoT and Your Customer Service

Posted by Hilary Hamblin on Jun 29, 2018 9:03:00 AM

A friend of mine began purchasing coffee from the company that manufactured and sold the coffee maker she uses. After proving herself a loyal customer by purchasing several months in a row, the company began to include her in on special offers and testing groups. They also asked questions such as “if we could detect when you start to run low on your favorite coffee and automatically sent a refill, would that interest you?”

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Topics: Social Media, Marketing Ideas, Mississippi Business

The Effect of Fake News on Content Marketing

Posted by Hilary Hamblin on Jun 13, 2018 8:59:00 AM


When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.

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Topics: Social Media, Marketing Ideas

Is Pinterest Dying? Why You Should Think Twice before Killing your Pinterest Marketing Plans

Posted by Telina Johnson on Jun 11, 2018 9:30:00 AM

Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.

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Topics: Social Media, Marketing Ideas

Finding (and Utilizing) Local Social Media Influencers

Posted by Hilary Hamblin on Jun 5, 2018 10:52:44 AM



In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

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Topics: Social Media, Marketing Ideas, Non-Profits, Mississippi Business, Medical Marketing

Tips for Avoiding Medical Jargon in Blog Articles

Posted by Hilary Hamblin on May 15, 2018 8:04:00 AM

When it comes to writing medical clinic blog and website content, keeping it simple is key. While medical professionals might understand medical jargon, most Americans don’t have the same understanding of these terms. Plus, if your patients have to turn to Google to decipher your content, you aren’t achieving your goals to inform and educate them. Here are a few tips to keep your copy simple and easy to understand.

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Topics: Marketing Ideas, Medical Marketing

Five W's and an H for Starting a Facebook Group

Posted by Hilary Hamblin on May 11, 2018 9:00:00 AM



Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

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Topics: Social Media, Marketing Ideas, SEO

Is Pinterest a Social Network?

Posted by Telina Johnson on May 8, 2018 9:45:50 AM


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Topics: Social Media, Marketing Ideas, Mississippi Business

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