Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess -- appears to be pretty low on the priority list.
In the golden days of newspapers many local newspapers had church pages which allowed churches to reach the community with service times and special events. Many local papers still offer this feature but with subscriptions falling the reach has dwindled. Facebook Ads offer a similar solution for churches who want to reach their local community.
A February 2018 Shopaholics report confirms the decrease in website traffic from Facebook that social media marketers have experienced over the last year. From the second quarter of 2016 to the second quarter of 2017, referral traffic from Facebook to other websites decreased by 12.7%. Responsibility for this shift can be shared by Facebook's algorithm changes and Facebook users who are spending less time on the site and are viewing more videos.
Facebook’s live video streaming makes it easier than ever to stay connected with church members who are unable to attend your services. Streaming live on Facebook can be as easy as having a staff member or volunteer use their smartphone to stream services or events onto your church’s Facebook page or group.
In the first article in this series, we labeled your Facebook page as the public facing marketing piece for your church. Which allows your church Facebook group to be the family marketing piece, as in the place you share information your church family, but probably not everyone else, would have an interest in.
Think of a Facebook page as the public facing marketing for your church. Is your church using Facebook pages to the fullest? What do new members or non-members need to know about your church? Use this page as the place to promote all that information including:
The 2018 flu season broke records for clinic visits (according to the CDC) and hospitalizations. Urgent care and family medical clinics have worked tirelessly for the last several months and may be ready to breathe a sigh of relief to return to normal patient levels. While flu visits hopefully decline, providers will continue to see a healthy schedule of patients in the coming months thanks to allergy season in the South.
But what happens in May when practice loads often lighten? Does every practice just see enough patients during cold and flu season to sustain it through the sunny days of summer?
Facebook Live! videos have come a long way in the two years since the service launched platform wide. The live streaming tool has been used for almost everything from broadcasting family events like gender reveals and birthday parties to important news events and business launches. Facebook makes no apologies for prioritizing those live streams in their newsfeeds. So why do so many businesses shy away from the camera?
Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.
You’ve just finished the busy, fundraising season of December and (hopefully) you’ve caught your breath a bit and are looking forward to the new year. It’s easy to look at your non profit blog and think “I’m going to publish a post every week this year”. Afterall, January is the optimistic season of resolutions and goal setting.