Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.
You’ve just finished the busy, fundraising season of December and (hopefully) you’ve caught your breath a bit and are looking forward to the new year. It’s easy to look at your non profit blog and think “I’m going to publish a post every week this year”. Afterall, January is the optimistic season of resolutions and goal setting.
Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:
Writing for Nonprofits
Nonprofits are focused on the greater good of humanity rather than financial gain, which means content for nonprofit websites has to be geared toward the problems nonprofits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated marketing solutions for nonprofit organizations, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors want to see when they visit non-profit websites.
This report provides a wealth of information for organizations who are brainstorming blog ideas. When it comes to content, Firespring says, “Constituents are most interested in content that explains your organization’s ability to affect positive change”. According to Firspring, the four topics that constituents find the most important are Programs and Services, Goals and Objectives, How Donations are Used, and Stories of Work. We would like to help you cover all four of these in your blog posts.
Almost ten years I launched Momentum Consulting to fill the need of small and mid-sized companies for a consistent marketing and advertising strategy. Originally, the digital marketing company consisted of me, my laptop and our family’s dining room table. The company eventually grew out of my house and beyond what I could do alone.
I waffled between limiting the company to my own capabilities or expanding and hiring staff. About that time I read the E-Myth by Michael Gerber. Gerber spelled out my two choices:
- Be a technician. A technician is hands on doing all the work. This business model allows you to only expand to the amount of work you can physically handle yourself.
- Be a manager. A manager delegates the actual work of the company to other technicians while they dedicate themselves to the business of the business.
This week I sat down with a Mississippi small business to talk about 2018 goals. We started working with this relatively new company just over a year ago and set some specific, measurable and reasonable goals.
Every month in our marketing meeting we reviewed the numbers and for the most part they exceeded their objectives almost every month. In fact, if we averaged out their monthly KPIs, they exceeded their goals by over 17%!
And yet, morale is down and turn over is high.
This month we re-evaluated those goals. I asked their team three questions:
I LOVE reading. My family recently moved houses and the boxes of books surprised even me. I’m always on the lookout for new books and have found some fantastic resources for the best small business marketing, non profit marketing and leadership books I haven’t read yet.While I enjoy the ease of reading on my phone or tablet, I also want to make these books available to my team, so I’m buying hard copies to build a company library for Momentum Consulting.
The ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?
It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.
In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.
That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign.