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Momentum Blog

Separate Locations, Separate Social Accounts: The Pros and Cons

Posted by Hilary Hamblin on May 21, 2018 8:37:00 AM

We hear this question all the time. “Should I have multiple medical clinic social media accounts for multiple locations?” Our answer: It depends. We see the pros and cons of both options. Take Disney for instance. They have several accounts for their difference presences and they are incredibly successful. On the other hand, some brands see difficulty maintaining identity with multiple social media accounts (especially if they don’t have a Disney-like marketing department or budget). So what should you do? Here’s breakdown of the pros and cons of separate social accounts.

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Topics: Social Media, Medical Marketing

Tips for Avoiding Medical Jargon in Blog Articles

Posted by Hilary Hamblin on May 15, 2018 8:04:00 AM

When it comes to writing medical clinic blog and website content, keeping it simple is key. While medical professionals might understand medical jargon, most Americans don’t have the same understanding of these terms. Plus, if your patients have to turn to Google to decipher your content, you aren’t achieving your goals to inform and educate them. Here are a few tips to keep your copy simple and easy to understand.

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Topics: Marketing Ideas, Medical Marketing

Updating Your Keyword Strategy: Topic Cluster, Pillar Page and You

Posted by Hilary Hamblin on Apr 18, 2018 8:04:00 AM

The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.

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Topics: Marketing Ideas, Mississippi Business, Medical Marketing, SEO

The Value of Stellar Customer Service in Medical Practices

Posted by Hilary Hamblin on Apr 13, 2018 8:03:00 AM

 

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Topics: Marketing Ideas, Medical Marketing

9 Ways to Market Annual Wellness Exams During Your Slow Summer Season

Posted by Hilary Hamblin on Mar 9, 2018 10:00:00 AM

 

The 2018 flu season broke records for clinic visits (according to the CDC) and hospitalizations. Urgent care and family medical clinics have worked tirelessly for the last several months and may be ready to breathe a sigh of relief to return to normal patient levels. While flu visits hopefully decline, providers will continue to see a healthy schedule of patients in the coming months thanks to allergy season in the South.

But what happens in May when practice loads often lighten? Does every practice just see enough patients during cold and flu season to sustain it through the sunny days of summer?

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Topics: Social Media, Marketing Ideas, Medical Marketing

3 Tips to Strengthen Your Referral Relationships

Posted by Brandi Torre on Jan 17, 2018 8:00:00 PM

 

referral relationships
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Topics: Medical Marketing

Building an Online Presence Step 3: Medical Clinic Social Media

Posted by Brandi Torre on Dec 21, 2017 2:55:09 PM

For a long time medical providers questioned the value of social media. Could it help spread the word about your services and reach prospective patients? Could it help you connect with your current patients in a more meaningful way?

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Topics: Medical Marketing

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM
 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

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Topics: Marketing Ideas, Home Builder Marketing, Medical Marketing, SEO

Building an Online Presence Step 2: Medical Clinic SEO

Posted by Brandi Torre on Nov 13, 2017 7:15:00 AM

Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.

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Topics: Medical Marketing

How Winn-Dixie's website accessibility loss may put your SMB at risk.

Posted by Hilary Hamblin on Nov 3, 2017 2:36:04 PM

Earlier this summer, Winn-Dixie lost a lawsuit filed against it by Juan Carlos Gil. Gil, a blind Winn-Dixie customer, sued the grocery store because he could not use the Winn-Dixie website to search for coupons or refill his prescriptions. Gil has filed over 70 similar lawsuits alleging company websites violate the Americans with Disabilities Act.

Judge Robert Scola, of the Southern District of Florida ruled in favor of Gil because the Winn-Dixie website is so integrated with its physical stores that the website was also subject to ADA compliance.

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Topics: B2B Websites, Medical Marketing

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