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Momentum Blog

Dunkin' Donuts Learns Hard Lesson About ADA Website Requirements

Posted by Hilary Hamblin on Sep 27, 2018 11:38:26 AM

As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)

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Topics: Mississippi Business, Marketing Ideas, SEO, Medical Marketing

Customer Proves No Amount of Advertising Conceals Bad Service

Posted by Hilary Hamblin on Jul 16, 2018 10:03:39 AM

 

 

Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

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Topics: Medical Marketing, Marketing Ideas, Social Media

Finding (and Utilizing) Local Social Media Influencers

Posted by Hilary Hamblin on Jun 5, 2018 10:52:44 AM

 

 

In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

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Topics: Medical Marketing, Mississippi Business, Marketing Ideas, Social Media, Non-Profits

Separate Locations, Separate Social Accounts: The Pros and Cons

Posted by Hilary Hamblin on May 21, 2018 8:37:00 AM

We hear this question all the time. “Should I have multiple medical clinic social media accounts for multiple locations?” Our answer: It depends. We see the pros and cons of both options. Take Disney for instance. They have several accounts for their difference presences and they are incredibly successful. On the other hand, some brands see difficulty maintaining identity with multiple social media accounts (especially if they don’t have a Disney-like marketing department or budget). So what should you do? Here’s breakdown of the pros and cons of separate social accounts.

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Topics: Social Media, Medical Marketing

Tips for Avoiding Medical Jargon in Blog Articles

Posted by Hilary Hamblin on May 15, 2018 8:04:00 AM

When it comes to writing medical clinic blog and website content, keeping it simple is key. While medical professionals might understand medical jargon, most Americans don’t have the same understanding of these terms. Plus, if your patients have to turn to Google to decipher your content, you aren’t achieving your goals to inform and educate them. Here are a few tips to keep your copy simple and easy to understand.

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Topics: Medical Marketing, Marketing Ideas

Updating Your Keyword Strategy: Topic Cluster, Pillar Page and You

Posted by Hilary Hamblin on Apr 18, 2018 8:04:00 AM

The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.

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Topics: Medical Marketing, SEO, Mississippi Business, Marketing Ideas

The Value of Stellar Customer Service in Medical Practices

Posted by Hilary Hamblin on Apr 13, 2018 8:03:00 AM

 

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Topics: Medical Marketing, Marketing Ideas

9 Ways to Market Annual Wellness Exams During Your Slow Summer Season

Posted by Hilary Hamblin on Mar 9, 2018 10:00:00 AM

 

The 2018 flu season broke records for clinic visits (according to the CDC) and hospitalizations. Urgent care and family medical clinics have worked tirelessly for the last several months and may be ready to breathe a sigh of relief to return to normal patient levels. While flu visits hopefully decline, providers will continue to see a healthy schedule of patients in the coming months thanks to allergy season in the South.

But what happens in May when practice loads often lighten? Does every practice just see enough patients during cold and flu season to sustain it through the sunny days of summer?

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Topics: Medical Marketing, Marketing Ideas, Social Media

3 Tips to Strengthen Your Referral Relationships

Posted by Brandi Torre on Jan 17, 2018 8:00:00 PM

 

referral relationships
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Topics: Medical Marketing

Building an Online Presence Step 3: Medical Clinic Social Media

Posted by Brandi Torre on Dec 21, 2017 2:55:09 PM

For a long time medical providers questioned the value of social media. Could it help spread the word about your services and reach prospective patients? Could it help you connect with your current patients in a more meaningful way?

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Topics: Medical Marketing

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