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Momentum Blog

I have a video, now what do I do with it?

Posted by Hilary Hamblin on Dec 13, 2018 9:45:00 AM

“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.

“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.

“When we shoot it, where will we put it?” he followed up.

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Topics: Social Media Marketing, SEO, Email Marketing, Non-Profits, Social Media

Donor segmenting expands beyond demographics

Posted by Hilary Hamblin on Oct 15, 2018 8:15:00 AM

As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles takes time, however, something nonprofit CMOs never have enough of. If you were going to launch into donor profile and segmentation research, where would you start?

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Topics: Social Media Marketing, Non-Profits

Get The Most Out Of Your Nonprofit Content Resources

Posted by Brandi Torre on Aug 20, 2018 1:55:50 PM

Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.

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Topics: Social Media Marketing, Non-Profits, Social Media

Finding (and Utilizing) Local Social Media Influencers

Posted by Hilary Hamblin on Jun 5, 2018 10:52:44 AM

 

 

In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

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Topics: Medical Marketing, Mississippi Business, Marketing Ideas, Social Media, Non-Profits

Facebook Ads: Does Your Church Marketing Strategy Need Paid Ads?

Posted by Hilary Hamblin on Apr 6, 2018 12:06:35 PM

In the golden days of newspapers many local newspapers had church pages which allowed churches to reach the community with service times and special events. Many local papers still offer this feature but with subscriptions falling the reach has dwindled. Facebook Ads offer a similar solution for churches who want to reach their local community.

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Topics: Social Media, Non-Profits, Marketing Ideas

Facebook Messenger: The New Church Email

Posted by Hilary Hamblin on Apr 6, 2018 11:07:17 AM

A February 2018 Shopaholics report confirms the decrease in website traffic from Facebook that social media marketers have experienced over the last year. From the second quarter of 2016 to the second quarter of 2017, referral traffic from Facebook to other websites decreased by 12.7%. Responsibility for this shift can be shared by Facebook's algorithm changes and Facebook users who are spending less time on the site and are viewing more videos.

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Topics: Non-Profits, Social Media, Marketing Ideas

Facebook Live: Connecting Your Church Members

Posted by Hilary Hamblin on Apr 6, 2018 10:03:00 AM

Facebook’s live video streaming makes it easier than ever to stay connected with church members who are unable to attend your services. Streaming live on Facebook can be as easy as having a staff member or volunteer use their smartphone to stream services or events onto your church’s Facebook page or group.

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Topics: Non-Profits, Social Media, Marketing Ideas

Facebook Groups: Your Church Family Communications Tool

Posted by Hilary Hamblin on Apr 6, 2018 9:03:00 AM

 

 

In the first article in this series, we labeled your Facebook page as the public facing marketing piece for your church. Which allows your church Facebook group to be the family marketing piece, as in the place you share information your church family, but probably not everyone else, would have an interest in.

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Topics: Non-Profits, Social Media, Marketing Ideas

Facebook Pages: Your church's public social media space

Posted by Hilary Hamblin on Apr 6, 2018 8:03:00 AM

Think of a Facebook page as the public facing marketing for your church. Is your church using Facebook pages to the fullest? What do new members or non-members need to know about your church? Use this page as the place to promote all that information including:

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Topics: Non-Profits, Marketing Ideas, Social Media

What does culture mean for a small or medium sized business?

Posted by Hilary Hamblin on Feb 21, 2018 9:18:06 AM

One of my goals this year is to read one business book every month. My selections so far have centered a lot around culture. I’m also listening to a lot of podcasts and again the topic always comes back to culture. We often think about the culture of a business in relation to a large corporation. Creating an effective company culture is easier, however, before you scale to the thousands of employees spread all over the globe.

So what does culture mean?

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Topics: Mississippi Business, B2B Websites, B2B, Non-Profits

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