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Momentum Blog

What I Learned About Social Media From a Nonprofit Workshop

Posted by Brandi Torre on Jul 20, 2017 3:00:00 PM

 

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

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Topics: Social Media, Non-Profits

The Worst Non Profit Marketing Advice

Posted by Hilary Hamblin on Jul 10, 2017 2:34:29 PM
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Topics: Non-Profits

Reach Your Nonprofit Supporters by Using Buyer Personas

Posted by Brandi Torre on Jul 5, 2017 10:34:46 AM

Inbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

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Topics: Non-Profits

When and how news aggregation can benefit your nonprofit website

Posted by Hilary Hamblin on Feb 6, 2017 1:29:27 PM
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Topics: Social Media, Marketing Ideas, Non-Profits

Using your current donor data to increase donations and reach goals

Posted by Hilary Hamblin on Jan 23, 2017 11:11:07 AM

Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:

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Topics: Non-Profits

Avoiding cookie cutter content from outside marketing agencies

Posted by Hilary Hamblin on Jan 5, 2017 8:35:00 AM
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Topics: Social Media, Marketing Ideas, Non-Profits

Donor Cultivation and Other Non Profit Marketing Tools for 2017

Posted by Hilary Hamblin on Dec 29, 2016 9:37:02 AM

One of my favorite things about a new year is a fresh clean calendar, some new pens and highlighters and plenty of crisp, blank paper. It’s the thought of starting fresh, with new energy and expectation for the new year that excites me! I’ve written many times about my disdain for New Year’s resolutions, because who keeps those? However, I’m a firm believer in goals broken down into action steps. And new office supplies. Together those two can rule the world.

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Topics: Social Media, Non-Profits

Create a Comprehensive Online Marketing Strategy (Facebook Doesn't count)

Posted by Hilary Hamblin on Dec 9, 2016 9:00:00 AM

My husband loves to play Words with Friends. I stopped playing years ago because I’m too competitive and really didn’t want to put the time and effort into playing well. I wanted to see what letters I had, throw up a word and move on to the next thing. My husband on the other hand looks at the board from all angles. He studies word placement options, letters he has and what one additional letter could mean to his deck. He thinks about what opportunities he might create for his opponent if he plays a specific word in a specific place. He creates a strategy and as a result he wins a majority of the games he plays.

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Topics: Social Media, Marketing Ideas, Non-Profits

3 Things to know before using facebook live for fundraising

Posted by Hilary Hamblin on Dec 7, 2016 3:49:00 PM

If public speaking 101 sent shivers down your spine, Facebook Live may be your undoing. Unlike most of my peers, I loved “speech” class, but for many other students it was a get done and get out kind of class. Maybe my interest in broadcasting had something to do with that. Any who, video is thriving on Facebook and other social media platforms. Earlier this year the most used social platform implemented Facebook Live allowing you to live broadcast, well, anything. But just because you can do it shouldn’t mean you should do it.

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Topics: Social Media, Non-Profits

Prospecting for Donors & Your Website

Posted by Hilary Hamblin on Nov 30, 2016 10:27:45 AM

As a kid, the dollar store had a $1 grab bag near the register that my sister and I always begged our mom to buy. (I only wish they looked like the bags in this picture!) The unassuming brown paper bag held unknown treasures, much like your website analytics. Hiding behind all those numbers is a wealth of information, but it really only scratches the surface of what’s available for your organization to identify visitors to your site.

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Topics: Marketing Ideas, Non-Profits, B2B Websites

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Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

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