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Momentum Blog

How Inbound Marketing Supports Your Current Marketing Strategy

Posted by Telina Johnson on Nov 29, 2017 2:06:33 PM

The ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?

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Topics: Social Media, Marketing Ideas, B2B, SEO

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM
 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

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Topics: Marketing Ideas, Home Builder Marketing, Medical Marketing, SEO

Promoting Your Blog Through Pinterest Part One: The How-to Basics

Posted by Telina Johnson on Nov 7, 2017 11:38:50 AM

 In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.

That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign. 

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Topics: Social Media, Marketing Ideas, SEO

Content Auditing Part 2: How to Conduct the Audit

Posted by Telina Johnson on Aug 28, 2017 11:02:00 AM

Today, we’re continuing with part two of our three-part series on content auditing. In part one of this series, we defined content auditing and shared why your company needs to perform an audit. In this post, we’re giving you a step-by-step guide on how to conduct a content audit.

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Topics: Marketing Ideas, B2B Websites, SEO

Content Auditing: What It Is and Why Your Company Needs It

Posted by Telina Johnson on Aug 21, 2017 9:48:57 AM

Content marketing is an essential force in today’s marketing strategies yet a 2013 survey conducted by B2B magazine revealed that a third of B2B marketers don’t know where their leads originate because they don’t track them. As an inbound marketing agency, we understand the importance of content audits and how it can change your business’s entire marketing outlook. In today’s blog, we’re beginning a three-part series giving you an in-depth look at content audits starting with exactly what a content audit is and why your business or company needs it for a successful content marketing plan.

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Topics: Email Marketing, Marketing Ideas, B2B Websites, SEO

More than words: 7 Things You Need for High-Ranking Content

Posted by Telina Johnson on Aug 5, 2017 11:36:00 AM

Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.

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Topics: Marketing Ideas, B2B Websites, SEO

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