<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1169898489726966&amp;ev=PageView&amp;noscript=1">

Momentum Blog

I have a video, now what do I do with it?

Posted by Hilary Hamblin on Dec 13, 2018 9:45:00 AM

“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.

“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.

“When we shoot it, where will we put it?” he followed up.

Read More

Topics: Social Media Marketing, SEO, Email Marketing, Non-Profits, Social Media

How do I choose my social media account name?

Posted by Hilary Hamblin on Nov 5, 2018 2:41:16 PM

 

 

When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.

Read More

Topics: Social Media Marketing, SEO, Marketing Ideas, Social Media

WordStream's Google Ads Mobile Benchmark Report

Posted by Hilary Hamblin on Oct 5, 2018 9:30:00 AM

“How much does it cost to run ads on Google?”

This question ranks just under “how do I rank on the first page of Google?” in terms of the most common questions our clients ask. We lean heavily on our default answer: “it depends”.

WordStream, a digital company which assists businesses and marketing agencies with digital marketing, manages Google AdWords accounts for over 20,000 U.S. businesses. They pulled data from 18 industries and shared that information in an easy to read infographic.

Read More

Topics: SEO, Marketing Ideas, Social Media

Dunkin' Donuts Learns Hard Lesson About ADA Website Requirements

Posted by Hilary Hamblin on Sep 27, 2018 11:38:26 AM

As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)

Read More

Topics: Mississippi Business, Marketing Ideas, SEO, Medical Marketing

Five W's and an H for Starting a Facebook Group

Posted by Hilary Hamblin on May 11, 2018 9:00:00 AM

 

 

Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

Read More

Topics: SEO, Marketing Ideas, Social Media

Updating Your Keyword Strategy: Topic Cluster, Pillar Page and You

Posted by Hilary Hamblin on Apr 18, 2018 8:04:00 AM

The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.

Read More

Topics: Medical Marketing, SEO, Mississippi Business, Marketing Ideas

What to expect from your church website redesign

Posted by Hilary Hamblin on Feb 2, 2018 9:00:00 AM

When was the last time you redesigned your church’s website? If you’re still sitting on the initial copy of your site designed more than three years ago, it’s time to talk about a website redesign.

A website redesign isn’t just about keeping up with design trends (although that’s certainly part of it), it’s about reaching your members and prospects the way they want to be reached, having your site show up in relevant searches, offering opportunities for engagement on platforms where they are comfortable and giving them a glimpse into your culture before they ever attend a service. It can play a big part in your church marketing efforts.

Read More

Topics: Non-Profits, SEO

How Inbound Marketing Supports Your Current Marketing Strategy

Posted by Telina Johnson on Nov 29, 2017 2:06:33 PM

The ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?

Read More

Topics: B2B, Marketing Ideas, SEO, Social Media

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM
 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

Read More

Topics: Home Builder Marketing, Marketing Ideas, SEO, Medical Marketing

Promoting Your Blog Through Pinterest Part One: The How-to Basics

Posted by Telina Johnson on Nov 7, 2017 11:38:50 AM

 In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.

That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign. 

Read More

Topics: Social Media, Marketing Ideas, SEO

Get website help for your nonprofit organization

Tell Your Story Well

Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

You'll find:

  • Marketing how to's
  • Software Comparisons
  • Inspiration from other non-profits

Subscribe to Email Updates

Recent Posts