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Momentum Blog

WordStream's Google Ads Mobile Benchmark Report

Posted by Hilary Hamblin on Oct 5, 2018 9:30:00 AM

“How much does it cost to run ads on Google?”

This question ranks just under “how do I rank on the first page of Google?” in terms of the most common questions our clients ask. We lean heavily on our default answer: “it depends”.

WordStream, a digital company which assists businesses and marketing agencies with digital marketing, manages Google AdWords accounts for over 20,000 U.S. businesses. They pulled data from 18 industries and shared that information in an easy to read infographic.

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Topics: SEO, Marketing Ideas, Social Media

Dunkin' Donuts Learns Hard Lesson About ADA Website Requirements

Posted by Hilary Hamblin on Sep 27, 2018 11:38:26 AM

As the internet replaces analog methods of communication such as telephone books and actual phone calls, it’s more important than ever that businesses prepare their website to accommodate customers with a disability. Dunkin’ Donuts is the latest company to learn this lesson the hard way. (Read the case here.)

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Topics: Mississippi Business, Marketing Ideas, SEO, Medical Marketing

Five W's and an H for Starting a Facebook Group

Posted by Hilary Hamblin on May 11, 2018 9:00:00 AM

 

 

Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

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Topics: SEO, Marketing Ideas, Social Media

Updating Your Keyword Strategy: Topic Cluster, Pillar Page and You

Posted by Hilary Hamblin on Apr 18, 2018 8:04:00 AM

The one constant with digital marketing is that it’s always changing. Google once answered searches with results that contained the exact phrase searchers used. As search queries have changed and Google’s algorithm has become more sophisticated search results have become more reliable and more targeted.

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Topics: Medical Marketing, SEO, Mississippi Business, Marketing Ideas

What to expect from your church website redesign

Posted by Hilary Hamblin on Feb 2, 2018 9:00:00 AM

When was the last time you redesigned your church’s website? If you’re still sitting on the initial copy of your site designed more than three years ago, it’s time to talk about a website redesign.

A website redesign isn’t just about keeping up with design trends (although that’s certainly part of it), it’s about reaching your members and prospects the way they want to be reached, having your site show up in relevant searches, offering opportunities for engagement on platforms where they are comfortable and giving them a glimpse into your culture before they ever attend a service. It can play a big part in your church marketing efforts.

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Topics: Non-Profits, SEO

How Inbound Marketing Supports Your Current Marketing Strategy

Posted by Telina Johnson on Nov 29, 2017 2:06:33 PM

The ins and outs of how digital marketing works and whether traditional marketing works with digital marketing leaves many business owners scratching their heads. Sound familiar? According to Hubspot, inbound marketing (organic digital marketing) is a new way of marketing that focuses on getting found by new customers while outbound marketing is the traditional way that focuses on finding new customers. See the difference?

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Topics: B2B, Marketing Ideas, SEO, Social Media

'Tis the Season for a New Home Improvement Marketing Strategy

Posted by Telina Johnson on Nov 17, 2017 8:15:00 AM
 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

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Topics: Home Builder Marketing, Marketing Ideas, SEO, Medical Marketing

Promoting Your Blog Through Pinterest Part One: The How-to Basics

Posted by Telina Johnson on Nov 7, 2017 11:38:50 AM

 In March 2010, three entrepreneurs launched a new social networking site from an apartment in San Francisco. The concept? A virtual pinboard where users could “pin” their favorite things to personal interest boards to share with their followers. By December 2011, the site was one of the top 10 largest social sites with over 11 million visits each week and was named the best new startup of the year by TechCrunch, a top tech industry publisher.

That site (if you haven’t already guessed) is none other than Pinterest, and in September 2017, it had more than 200 million users registered. A recent statistic showed that 5% of all referral traffic to websites comes from the social networking site which isn’t hard to believe when two-thirds of pins represent products or brands. Couple those stats with the fact that 87% of pinners say they’ve used the site to make a purchase decision, there’s no question that you should be promoting your blog through Pinterest as part of your social media marketing campaign. 

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Topics: Social Media, Marketing Ideas, SEO

Content Auditing Part 2: How to Conduct the Audit

Posted by Telina Johnson on Aug 28, 2017 11:02:00 AM

Today, we’re continuing with part two of our three-part series on content auditing. In part one of this series, we defined content auditing and shared why your company needs to perform an audit. In this post, we’re giving you a step-by-step guide on how to conduct a content audit.

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Topics: Marketing Ideas, B2B Websites, SEO

Content Auditing: What It Is and Why Your Company Needs It

Posted by Telina Johnson on Aug 21, 2017 9:48:57 AM

Content marketing is an essential force in today’s marketing strategies yet a 2013 survey conducted by B2B magazine revealed that a third of B2B marketers don’t know where their leads originate because they don’t track them. As an inbound marketing agency, we understand the importance of content audits and how it can change your business’s entire marketing outlook. In today’s blog, we’re beginning a three-part series giving you an in-depth look at content audits starting with exactly what a content audit is and why your business or company needs it for a successful content marketing plan.

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Topics: SEO, B2B Websites, Marketing Ideas, Email Marketing

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Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

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