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Momentum Blog

Get The Most Out Of Your Nonprofit Content Resources

Posted by Brandi Torre on Aug 20, 2018 1:55:50 PM

Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.

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Topics: Social Media, Non-Profits, Social Media Marketing

2018 Pinterest Changes

Posted by Telina Johnson on Jul 19, 2018 9:30:00 AM

It’s time for episode #345 of “Pinterest is Changing.” That’s right folks. Just as the spinning of your head slowed from the big changes Facebook has made in the last 7.5 months, another social media player has decided to “evolve” yet again, and that player is none other than the king of virtual pin boards, otherwise known as Pinterest.

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Topics: Social Media, Pinterest, Social Media Marketing

Customer Proves No Amount of Advertising Conceals Bad Service

Posted by Hilary Hamblin on Jul 16, 2018 10:03:39 AM

 

 

Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

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Topics: Social Media, Marketing Ideas, Medical Marketing

Proximity Marketing, IoT and Your Customer Service

Posted by Hilary Hamblin on Jun 29, 2018 9:03:00 AM

A friend of mine began purchasing coffee from the company that manufactured and sold the coffee maker she uses. After proving herself a loyal customer by purchasing several months in a row, the company began to include her in on special offers and testing groups. They also asked questions such as “if we could detect when you start to run low on your favorite coffee and automatically sent a refill, would that interest you?”

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Topics: Social Media, Marketing Ideas, Mississippi Business

The Effect of Fake News on Content Marketing

Posted by Hilary Hamblin on Jun 13, 2018 8:59:00 AM

 

When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.

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Topics: Social Media, Marketing Ideas

Is Pinterest Dying? Why You Should Think Twice before Killing your Pinterest Marketing Plans

Posted by Telina Johnson on Jun 11, 2018 9:30:00 AM

Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.

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Topics: Social Media, Marketing Ideas

Finding (and Utilizing) Local Social Media Influencers

Posted by Hilary Hamblin on Jun 5, 2018 10:52:44 AM

 

 

In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

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Topics: Social Media, Marketing Ideas, Non-Profits, Mississippi Business, Medical Marketing

Separate Locations, Separate Social Accounts: The Pros and Cons

Posted by Hilary Hamblin on May 21, 2018 8:37:00 AM

We hear this question all the time. “Should I have multiple medical clinic social media accounts for multiple locations?” Our answer: It depends. We see the pros and cons of both options. Take Disney for instance. They have several accounts for their difference presences and they are incredibly successful. On the other hand, some brands see difficulty maintaining identity with multiple social media accounts (especially if they don’t have a Disney-like marketing department or budget). So what should you do? Here’s breakdown of the pros and cons of separate social accounts.

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Topics: Social Media, Medical Marketing

Five W's and an H for Starting a Facebook Group

Posted by Hilary Hamblin on May 11, 2018 9:00:00 AM

 

 

Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

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Topics: Social Media, Marketing Ideas, SEO

Is Pinterest a Social Network?

Posted by Telina Johnson on May 8, 2018 9:45:50 AM

 

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Topics: Social Media, Marketing Ideas, Mississippi Business

Get website help for your nonprofit organization

Tell Your Story Well

Marketing Ideas Geared to Non-Profits

Donors, grant-making organizations, volunteers, and your constituents are all looking online for information about how you are tackling your mission. Use these articles to help you reach them all better.

You'll find:

  • Marketing how to's
  • Software Comparisons
  • Inspiration from other non-profits

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