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Momentum Blog

What Content marketing Analytics Are Actually Important?

Posted by Hilary Hamblin on Dec 17, 2018 10:02:05 AM

The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?

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Topics: Social Media Marketing, Medical Marketing, Marketing Ideas, Social Media

I have a video, now what do I do with it?

Posted by Hilary Hamblin on Dec 13, 2018 9:45:00 AM

“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.

“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.

“When we shoot it, where will we put it?” he followed up.

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Topics: Social Media Marketing, SEO, Email Marketing, Non-Profits, Social Media

Our Favorite Holiday Marketing Social Media Campaigns

Posted by Telina Johnson on Dec 10, 2018 9:40:13 AM

What three words strike fear excitement in the hearts of advertising professionals?

Holiday. Marketing. Campaign. 

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Topics: Social Media Marketing, Social Media

Last Minute Holiday Facebook Ad Strategy

Posted by Hilary Hamblin on Nov 16, 2018 2:37:18 PM

 

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Topics: Social Media Marketing, Marketing Ideas, Social Media

How do I choose my social media account name?

Posted by Hilary Hamblin on Nov 5, 2018 2:41:16 PM

 

 

When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.

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Topics: Social Media Marketing, SEO, Marketing Ideas, Social Media

Donor segmenting expands beyond demographics

Posted by Hilary Hamblin on Oct 15, 2018 8:15:00 AM

As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles takes time, however, something nonprofit CMOs never have enough of. If you were going to launch into donor profile and segmentation research, where would you start?

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Topics: Social Media Marketing, Non-Profits

Instagram for Business 101

Posted by Telina Johnson on Oct 11, 2018 12:37:53 PM

Instagram is quickly becoming a favorite avenue for social media advertising among business owners for good reason. According to Instagram, more than 200 million users visit a business profile daily. Of those users, 60% said they discover new products on the platform.

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Topics: Social Media Marketing, Social Media

Daily vs Lifetime Facebook Ad Budgets

Posted by Hilary Hamblin on Sep 24, 2018 10:43:00 AM

At least once a week we’re asked how much it costs to run a Facebook ad campaign. Nobody really likes our “well, it depends” answer. Unlike traditional media which have a cost per column inch or cost per ad run, Facebook ad costs really depend on how much you want to spend and what you expect for your investment.

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Topics: Social Media, Marketing Ideas, Social Media Marketing

Downfall of Buying Social Media Followers

Posted by Hilary Hamblin on Sep 19, 2018 9:21:00 AM

In 1989, Milli Vanilli fans raised questions about who really sang vocals on the band’s records (yes, they played actual records back then). While most artists lip sync during awards shows and the National Anthem during ball games, the band’s confession of lip syncing during a concert unveiled their deceit and ultimately ruined their career. Fans no longer believed the lead singers to be who they said they were.

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Topics: Social Media Marketing

Get The Most Out Of Your Nonprofit Content Resources

Posted by Brandi Torre on Aug 20, 2018 1:55:50 PM

Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.

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Topics: Social Media Marketing, Non-Profits, Social Media

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