The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?
“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.
“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.
“When we shoot it, where will we put it?” he followed up.
What three words strike fear excitement in the hearts of advertising professionals?
Holiday. Marketing. Campaign.
When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was still up for grabs. Even a year later when Facebook allowed you to become a fan of a business page the platform hosted fewer than 400 million account users. As Facebook nears 2.5 billion account users the prospect of finding your personal name or business name available as a social media account grows slimmer every day.
As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles takes time, however, something nonprofit CMOs never have enough of. If you were going to launch into donor profile and segmentation research, where would you start?
Instagram is quickly becoming a favorite avenue for social media advertising among business owners for good reason. According to Instagram, more than 200 million users visit a business profile daily. Of those users, 60% said they discover new products on the platform.
At least once a week we’re asked how much it costs to run a Facebook ad campaign. Nobody really likes our “well, it depends” answer. Unlike traditional media which have a cost per column inch or cost per ad run, Facebook ad costs really depend on how much you want to spend and what you expect for your investment.
In 1989, Milli Vanilli fans raised questions about who really sang vocals on the band’s records (yes, they played actual records back then). While most artists lip sync during awards shows and the National Anthem during ball games, the band’s confession of lip syncing during a concert unveiled their deceit and ultimately ruined their career. Fans no longer believed the lead singers to be who they said they were.
Topics: Social Media Marketing
Nonprofits have a tough job when it comes to marketing. They deal with challenges associated with achieving big, world changing goals while operating on a small budget. For many it may seem like an uphill battle. How is a nonprofit organization supposed to compete for the public's attention with companies with entire marketing teams? Even though it may seem like a daunting task, you can operate your marketing strategy efficiently.