Why and How You Should Use Facebook Live for Your Home Improvement Business
In August 2015, Mark Zuckerberg and his team launched Facebook Live, making it only available to a selection of high-profile users. By April 2016, Live was available to all users and a whole new way to communicate on social media was born. It’s no surprise that almost from the beginning, businesses began using Facebook Live as an marketing tool and here’s why:
With Live, you are able to present content that is 100% unique, cost-effective, and intriguing. We live in a now-world, where instant gratification reigns supreme over a perfectly edited video. Live videos provide thrilling content and real-time engagement with fans, which enhances your overall engagement and connection with your followers.
So how can you use Live for your home improvement business or as part of your contractor marketing plan? I’m glad you asked. Here’s a few options:
- A live brand experience. If your business participates in local home and garden expos or markets, going live during a demonstration is the perfect brand experience and an opportunity to show off your creative trade show ideas. Or, if you have a brick-and-mortar storefront, host an event that gives followers a tour of your shop or set up a live feed for behind the scenes look into a typical day at your business.
- Live webinars or tutorials. Share a weekly quick DiY or how-to video, or host a monthly webinar.
- Live Q&A’s or interviews. A great way to enhance your connection with followers is by providing a way to communicate with them in real-time. Give your followers a chance to ask you their burning questions about your business or field of work and answer them live. If Q&A’s aren’t your thing, consider interviewing a recently satisfied client or even one of your employees to give viewers true insight into your work.
- New product or service launch. Whether it’s a new product by one of your vendors or a product or service of your own creation, engage your followers by launching it live. A live quick demo of your new product or service gives viewers an authentic, unedited look into how your new product works.
As you can see, Facebook Live offers several ways to provide a unique live experience for your followers. But one other factor plays into a successful Live video campaign--consistency. If your plan includes weekly, monthly, or even quarterly live videos, be consistent in making them happen as scheduled.
While you’re planning your next Live, don’t forget to tell your followers to tune in. Even if you spontaneously decide to go live that day, give viewers a heads up with a post sharing the time you plan to go live. Even a five minute heads-up will increase your viewership but if you have scheduled live events in your calendar, start promoting those events to your viewers in the days and weeks before it begins. If it’s a webinar or tutorial you’re hosting, begin promoting that event a couple of weeks before to give your followers ample opportunity to plan to tune in. If you’re just going live for a short showcase or tour, post about it a couple of days before your event. And if you’ve decided to go live on short-notice, prepare to make small talk or chat with your followers to give Johnny-come-lately viewers time to join in.
Recent research by Livestream.com shows that 81% of digital audiences viewed more live videos in 2016 than in 2015. Other data from Livestream indicates that an estimated 82% of brand audiences prefer watching a live video over reading a social post. These stats alone are enough to surmise that Facebook Live should be a part of your digital marketing strategy.
Want to learn more about using social media for home improvement marketing or how to create a plan that will improve and increase engagement with your target audience? We offer a free one-hour consultation to offer you tips and solutions to enhance your digital marketing strategy. Schedule your appointment with Momentum to begin better engaging your audience today and while you're waiting to meet with us, check out one of our recent blogs on using your slow season to perfect your growth strategy.