Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.
Why Houzz Reviews are the Most Important Part of Your Profile
Project images and ideabooks add plenty of substance to your profile but real client reviews are typically the deciding factor for most Houzz users. The more reviews you have on your profile, the higher up the list of providers you’ll go. Gather enough 5-star reviews from clients and you’ll earn a “Best of Houzz” badge.
How to Get Client Reviews on Houzz
Houzz makes it pretty simple to get client reviews with the “Get Reviews” link located on your Houzz profile homepage. Clicking on the link will take you to a message page where you simply enter your clients email address, type your review request message, and hit send. If you’re not sure what to say in your message, Houzz provides a pre-written text included in the message box which you can customize or remove completely. You can also send the message to multiple clients at one time, just add a comma between addresses. If your clients elect to write a review, the review is sent to Houzz for moderation.
Adding a Houzz badge to your other social media profiles and your business website can also help earn more reviews. Making it known to your clients that you’re on Houzz and making it easy to find your profile are the best ways to encourage them to engage.
When your clients agree to write a review, ask them to include images and a timeline of the project. Details matter in Houzz marketing, especially with reviews. Short reviews with no details may appear as fake or illegitimate to visitors, a result that’s just as bad as a negative review.
If You Get a Bad Review, Don’t Worry
Before client reviews are posted to your profile, Houzz evaluates the review to ensure there is no abusive language and that the writer has articulated their experience well. If a business receives a poor review (less than three stars), Houzz will contact the reviewer to investigate why they had a bad experience. If Houzz finds discrepancies in the client’s story, or determined the contractor was not at fault for the bad experience, the review will not be added to their profile. If a bad review is given, businesses are given the opportunity to respond to the client.
Want more information on how to create a Houzz profile that shines brighter than the rest and enhances your home improvement marketing strategy? Check out our blog for awesome advice on increasing your home improvement leads with Houzz, such as how to stage homes for Houzz pictures or how to use Houzz's most popular stories for your home improvement marketing plan. You can also download our FREE guide, the Houzz Blueprint.